New Wisdom Trading Ltd. Canada and USA
Wear Your Heritage. Live Your Story.

Discover Handcrafted Fashion Inspired by East Africa.

At New Wisdom Trading Ltd., we blend age-old traditions with modern aesthetics to offer you unique fashion pieces that celebrate Ethiopian and Eritrean heritage, made with ethical craftsmanship.

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  • Authentic Craftsmanship
  • Cultural Integrity
  • Ethical Commerce
  • Support Local Artisans
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Community Engagement

We work closely with the diaspora to promote heritage and identity through trade.

Diverse Offerings

From traditional wear to contemporary accessories, we cater to every style.

Innovative Designs

Our collections fuse tradition with modern trends, creating unique fashion statements.

Visit Our Store

Experience our collections in person at our Toronto location.

Our Proud Team

Meet the passionate individuals behind New Wisdom Trading Ltd., all dedicated to bridging cultures through fashion.

Mehari Behata

Founder and Creative Director

Aisha Mohammed

Artisan Relationship Manager

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About Our Collections

Traditional Heritage Collection

Discover our handwoven Habesha Kemis and Netela, representing the timeless elegance of East African culture.

Modern Fusion Collection

Experience streetwear redefined with our Modern Fusion Collection, featuring cultural embroidery that tells a story.

Accessories & Jewelry

Adorn yourself with our handcrafted wraps, belts, and necklaces that combine elegance with cultural significance.

Cultural Lifestyle

Embrace the essence of community with our coffee ceremony kits and artisan baskets that enrich your lifestyle.

Ethical Fashion

Each piece reflects our commitment to empowering artisans while promoting cultural integrity through ethical commerce.

Artisan Partnerships

We collaborate directly with local artisans from Addis Ababa, Asmara, and Bishoftu to ensure authenticity and quality in every creation.

Statistics Overview

Here are some key highlights about us and our impact on the community through ethical fashion.

1+
Years of Experience
1+
Artisans Trained Locally
1+
Collections Showcased Globally
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About Our Collections

Digital Storytelling

Our journey brings rich traditions to modern audiences through engaging narratives and retail experiences.

Empower Through Fashion

With every purchase, you support fair trade practices and preserve cultural heritage.

Our Promise

We guarantee authentic craftsmanship, cultural integrity, and the principles of fair trade.

Shop Now

Find the perfect piece that resonates with your personal story and heritage.

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Testimonials

Customer Reviews

Absolutely love my dress from New Wisdom! The craftsmanship is remarkable and the story behind it is touching.

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John Smith Satisfied Customer

My purchase not only looks great but also supports a cause I believe in. Highly recommended!

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Austin Jones Ethical Fashion Advocate

The jewelry is not just beautiful but also deeply meaningful. I wear it with pride.

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Kristen Colen Cultural Enthusiast

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