New Wisdom Trading Ltd. Canada and USA
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About Our Collections

Digital Storytelling

Our journey brings rich traditions to modern audiences through engaging narratives and retail experiences.

Empower Through Fashion

With every purchase, you support fair trade practices and preserve cultural heritage.

Our Promise

We guarantee authentic craftsmanship, cultural integrity, and the principles of fair trade.

Our Pricing Options

Basic Plan
Ideal for newcomers looking to explore our unique collections.
Standard Plan
Perfect for those who want a curated experience with additional benefits.
Premium Plan
For the discerning customer who values exclusivity and premium products.

Join Our Community

Subscribe for exclusive updates and be the first to know about our latest collections and product drops.

  • Authentic Craftsmanship
  • Cultural Integrity
  • Ethical Commerce
  • Support Local Artisans
Shop Collections
Community Engagement

We work closely with the diaspora to promote heritage and identity through trade.

Diverse Offerings

From traditional wear to contemporary accessories, we cater to every style.

Innovative Designs

Our collections fuse tradition with modern trends, creating unique fashion statements.

Visit Our Store

Experience our collections in person at our Toronto location.

Why Choose Us?

Experience our unique offerings that celebrate culture, craftsmanship, and commitment to sustainability.

Authentic Craftsmanship
Support local artisans and receive products made with integrity and skill.
Cultural Heritage

About Our Collections

Traditional Heritage Collection

Discover our handwoven Habesha Kemis and Netela, representing the timeless elegance of East African culture.

Modern Fusion Collection

Experience streetwear redefined with our Modern Fusion Collection, featuring cultural embroidery that tells a story.

Accessories & Jewelry

Adorn yourself with our handcrafted wraps, belts, and necklaces that combine elegance with cultural significance.

Cultural Lifestyle

Embrace the essence of community with our coffee ceremony kits and artisan baskets that enrich your lifestyle.

Ethical Fashion

Each piece reflects our commitment to empowering artisans while promoting cultural integrity through ethical commerce.

Artisan Partnerships

We collaborate directly with local artisans from Addis Ababa, Asmara, and Bishoftu to ensure authenticity and quality in every creation.

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